Target Group Definition


Etnoteam conducts user research to define product target groups, gain deeper understanding of the characteristics of the customer and answer specific questions about the target audience.

Key benefits
  • Understand the core and essence of your target users
  • Tailor your actions to match the needs and objectives of the target group

Deliverables
  • Description of the target user groups and their core needs and behaviour.


Examples of our projects:
UI guidelines for the Veikkaus website
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