Research
Understand what your product or service should be like, in order to produce the best user experience for its users.
-
What
features should your product
contain
?
-
How should your product function
from the end
user's point of view?
-
What kind of feedback do your current and your competitors' products receive from their end-users?
-
How does the target audience
relate
to your
concept
? Are they willing to purchase it? How would they improve it?
Our research service results include:
-
Answers to questions
that arise in product development,
such as how something should be implemented, and what the end users expect from it
-
User requirements and use cases
,
that reveal what is important in your product from the end user's viewpoint, and how your product should function
-
Analysed user feedback
from your own and your competitors' products
-
User personas
,
which guide the work of the product
designers.
Methods we use:
-
Individual interview methods, e.g.
theme, deep, structured
and phone interviews
-
Group interviews, e.g. focus groups
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Competitor comparisons or benchmark studies
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User observations from actual contexts of use
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Self documentation, e.g. diaries
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Evaluations of the product's long term usage.