Inka Vikman, Concept Designer at
Sulake Corporation Oy
:
What was the starting point and objective of the project?
We were comprehensively renewing the usability and technology of Habbo when we switched from Shockwave technology to Flash technology. The objective was that the new product would better serve users' needs with its ease of use and would remove the threshold of trying out the service since the users would not have to download a separate Shockwave plug-in to the browser.
We wanted to collect feedback about the usability of the product and the service with usability tests before Beta phase when the service was launched for a limited group of users.
The goal was to test against the production environment so that the impact of the communality would be a part of the user experience and would correspond to a real social situation of using the service. We wanted to reach such level of usability for our product that it would be easy for the users to switch to the new service after using the old one.
How did Etnoteam help you to solve the situation?
We wanted to have the users trying out the product in real context to find out how well the renewed service works and which issues still need improving. Etnoteam got familiarized with the product in development and based on discussions with us planned the usability test tasks and recruited suitable users for the tests. The tests were partly run as pair tests which worked very well as a testing method since the users were able to discuss issues and problems regarding the tasks together. Tests were conducted in Etnoteam's usability laboratory in Helsinki.
The product development team was observing the tests. This way the team was able to get firsthand knowledge about the needed improvement areas. The developers could also observe issues that were not directly related to usability.
The initial feedback and findings of the usability problems were delivered to the whole development team at the end of each test day which allowed us to make immediate improvements. We were able to implement some of the improvements to the product before the next test sessions. In this way the effects of these improvements were seen in the next tests.
Etnoteam went through the final report with the product development team presenting the prioritized findings and video clips. The discovered issues were discussed with the team.
The findings presented by Etnoteam consultants also brought us new perspectives to how the user experience of the product can be enhanced in the future. Added to this, several usability and user experience issues were found and Etnoteam provided us with a separate bug report as well. The interviews gave us more information about the users' motives and we learned more about what they appreciate in our service and what they pay attention to.
What was the outcome of the project?
Based on observations, reports, videos and the final report we were quickly able to make improvements and finalizations to the usability and user experience before opening the service for the Beta group.
The product team was able to see how the product is used and what kind of usability related problems the users face. This, for its part, gave the team new motivation and increased its understanding of the users.
The launching of the new service went great during the summer of 2009. It was first launched to a limited target group invited to try it out. This group of users was then allowed to invite more test users and finally all users were let to use the new service. The old service was kept alongside with the new one as long as almost all users had voluntarily started to use the new service and all the functions essential for the users had been transferred to it.
Etnoteam's competent and enthusiastic project team helped us notice the essential deficiencies on user's point of view and instead of just pure usability test we got a lot of valuable information on users' preferences and motives which will help us develop the service to an even more user friendly direction in the future.
Sulake is a company focused on Internet's social services. The main product of Sulake is Habbo Hotel, the world's largest virtual community and social gaming environment for teenagers. Habbo gets over 15 million individual users monthly (source: Quantcast) and there are more than 172 million avatars registered to Habbo. Sulake's products also include IRC-Galleria, a web community for youth, and a mobile community Bobba Bar.
Sulake holds offices in 12 countries and their headquarters is located in Helsinki. At the moment the company has about 270 employees worldwide.
Links:
www.sulake.com
www.habbo.fi
www.irc-galleria.net
www.bobba.com
Etnoteam conducted a usability test for the new Flash version of Sulake's Habbo virtual community service. The main target was to evaluate the user experience of the renewed Habbo and how easy the general navigation and main functions are to use. Testing with young users belonging to the target group was done partly as pair tests and partly as individual usability tests. As a result of the tests Sulake received a report where usability findings were presented according to their criticality.
Before testing Habbo, Etnoteam had conducted a usability test for Sulake's Bobba virtual world service which was still under development. Soon after testing Habbo usability tests were also conducted for IRC-Galleria where usability and user experience were evaluated. Etnoteam has also organized a training for Sulake about user interface design.
Etnoteam's services that were used: